Julia Saswito and Dr. Dirk Held were invited by the brand experts from Hubble and were interviewed on the topic “How artificial intelligence supports brand strategy.”
What do you need to know to understand AI in brand management? How exactly can AI help in ensuring brand consistency or efficiency in testing? - the anwer to these and more exciting questions can be found in the interview.
TEEKANNE, a globally operating tea company, has been using aimpower's AI-powered platform Brainsuite since March 1, 2024, to optimize its point-of-sale (POS) materials. The goal is to strengthen TEEKANNE’s brand presence in the retail sector and better target consumers.
MarTech company aimpower has announced the appointment of Markus Rottmaier as its new Chief Sales Officer. Rottmaier will be responsible for advancing global sales strategies to enhance the market presence of the company and its AI-driven SaaS platform, Brainsuite.
The AI-powered platform brainsuite by the MarTech startup aimpower now enables testing of product placements in shelf environments. aimpower's unique technology demonstrates over 95 percent accuracy in assessing attention impact.
