ACE TVC
Prove & improve the effectiveness of your TVCs with the power of AI
Get actionable pre-flight insight into how to optimize the effectiveness of your TVCs.
Brands around the world are leveraging brainsuite right now
Unser Team
Get feedback on the key effectiveness drivers
We leverage insight from neuroscience on how the brain processes TVCs, including text, voice-over, visuals, and sound. Our tool consists of a set of dedicated AI modules that predict how the TVC delivers against the effectiveness drivers that determine impact. Fast, cost-effective, and at scale.
Your benefits with ACE TVC
Allows iterative optimisation without slowing down the process
Data-Driven Insights for Precision: Leverage neuroscience and AI to predict how each element of your TVC resonates with viewers, allowing for targeted improvements before launch. With AI assessments of Attention, Branding, Processing Ease, and more, ensure your TVC is fully optimized to engage and convert.
Get actionable insights on what and how to optimise ROAI
ACE Scores can be used as a stage gate metric. The overview shows key improvement opportunities, and the scene-by-scene analysis makes optimization very efficient. Optimize during post-production, prior to the classic consumer tests, and ensure the effectiveness of every cut-down version to get the most out of your media budget.
Control & manage effectiveness at scale
Store and analyze all TVCs across countries and campaigns on brainsuite to facilitate monitoring, enrich Marketing Mix Modelling, and inform future campaign development. Systematically manage effectiveness from an aggregated level across all assets, from the campaign level to the scene level.
Unlimited users. Unlimited usage.
Efficient onboarding process
Our flat user/flat usage approach encourages iteration and scalable implementation, helping you leverage AI and neuroscience insights to avoid spending time and money on weak assets.
We offer a robust onboarding process that includes training, playbooks, documentation, and customer success services to ensure users leverage Brainsuite’s full potential
Unlimited Access 24/7
How our clients use ACE TVC today
1
Iterative optimisation
Enable all stakeholders to optimise the video in quick iterations to ensure effectiveness pre-flight.
2
Quality control
Make effectiveness a stage-gate to avoid spending money on ineffective content.
3
Monitor & learn
Gain insights at scale and help your teams to constantly improve effectiveness.
4
Competitive intelligence
Monitor all your assets across all platforms and benchmark yourself against competitors.
5
Enrich marketing mix models
With automated quality control, it is now possible to include the most important aspect of your modelling: the effectiveness of the creatives.
Start maximising the impact of your TVC.
Book your free 30-min. demo now