PACK & SHELF
Prove & Improve the Impact of Your Product on the Shelf
Pack & Shelf helps you understand how your package design stands out on the shelves. Use AI and consumer neuroscience insights to make data-driven decisions from idea to execution.
Plus: Unlimited users. Unlimited usage.
Win The Shelf! Make sure your product is the first one consumers see at the Point of Sale (POS), online & offline.
How Pack & Shelf can help your team of Brand and Category Managers
Find the best Shelf Placement
-
Compare the range's performance against competitors.
-
Identify the ideal shelf setup and the best positioning for your brand block.
Evaluate New SKUs Performance
-
Assess how well the new SKU aligns with your brand.
-
Evaluate if the new SKU design improves the brand block's visibility.
Enhance Process Efficiency
-
Gain insights at scale & make continuous improvements with each iteration.
-
Shorten lengthy internal discussions with data-driven insights.
HOW IT WORKS
Predict Package Success
Neuroscience:
Pack+Shelf leverages insights from neuroscience on how the brain processes packaging both as a standalone item and in the shelf context.
AI Modules:
With a suite of dedicated AI modules trained with over 1 billion human data points, brainsuite predicts how packaging performs on key effectiveness drivers: Attention, Branding, Processing Ease, and Strategic Fit.
ACE Score:
The result of this Agile Creative Evaluation (ACE) is a ready-to-use and shareable report with performance scores and actionable insights.
Trained and validated with real human data
Your Benefits with Pack & Shelf
Get actionable insights on how to optimize your assets
Use ACE Scores to replace guesswork with data-driven decisions.
Develop consistent, scalable capabilities with integrated best practices and guidelines.
Maximize Brand Effectiveness at Scale
Pack+Shelf automatically detects every SKU on the shelf planogram, speeding up your work and delivering results in minutes.
Easily assign groups on the planograms to identify distinctions and similarities between your brand and competitors' designs.
Use metrics to show product distances and similarity, ensuring brand consistency while standing out among competitors.
Context matters! Evaluate the pack in the context of the shelf.
Ensure that the context is an integral part of the development process
Access tailored benchmarks and category-specific norms for accurate feedback on key effectiveness drivers for your brand.
Get immediate feedback on brand consistency and distinctiveness among competitors.
Empower competitive intelligence
Learn from and benchmark yourself against relevant competitors.
Identify best practices in your category to inform future development.
Analyze all your packaging and the entire competitive landscape. All in one place.
Unlimited users. Unlimited usage.
Efficient onboarding process
We offer a robust onboarding process that includes training, playbooks, documentation, and customer success services to ensure users leverage brainsuite’s full potential.
Unlimited Access 24/7
Our flat user/flat usage approach encourages iteration and scalable implementation, helping you leverage AI and neuroscience insights to avoid spending time and money on weak assets.
How our clients use Pack & Shelf
Top 3 FMCG Giant Saves Millions in Research with AI
Find out how one of the top three FMCG companies is cutting costs in research while guaranteeing success for their packaging redesigns through automated evaluation methods.
Enhancing In-Store Product Presence with AI: Lavazza's Journey to Optimize Shelf Impact
Explore how Lavazza, a leading player in the coffee industry, tackled the challenge of capturing consumer attention at the point of sale.
Start making your packaging design process more efficient.
Learn about Brainsuite Platform and the Pack & Shelf app in a 30 minutes demo session