With the brainsuite platform by aimpower, Lavazza can now predict how the human brain perceives their designs and how effective their promotional materials are likely to be in stores. This is achieved through a combination of behavioral science, computer vision, and deep-learning models.

Marcel Korb emphasizes: "The fascinating thing is that not only the motif is viewed in isolation, but also the environment."

Brainsuite enriches the decision-making and optimization process throughout the design stages with unlimited testing capabilities. From the selection of initial drafts to the fine-tuning of variants and the review of final designs, brainsuite ensures that every element of promotional materials—whether key visuals, displays, or packaging—contributes to key effectiveness drivers.

Applying brainsuite is straightforward: upload the promotional material, define the essential context details (brand name, core message, areas of interest, and intended placement), and Brainsuite processes this information to produce a detailed report within minutes. All test data is stored, allowing the analysis of the effectiveness of promotional materials across brands and touchpoints. Additionally, experts can be booked directly through the platform to provide professional insights in conjunction with AI functionality.