ACE STATIC AD
Maximise the effectiveness of your advertising campaigns, offline and online
Will your campaign activate your brand? Will your consumers get the right message? Will you stand out against your competition? ACE Static Ad gives you fast and comprehensive predictions on how any of your static creative assets will perfom.
Brands around the world are leveraging our AI right now
Unser Team
Get instant feedback on the key effectiveness drivers
We leverage insight from neuroscience on how the brain processes ads and what the success drivers are to win and persuade consumers. Our tool consists of a set of dedicated AI metrics that predict how static assets, as print ads, static digital content or out-of-home deliver against key effectiveness drivers. Stand-alone and in environment. Fast, cost-effective and at scale.
Trained and validated with human behavioural data
We leverage machine learning and deep learning AI models to predict how consumers will process images and text. Together, the AI models have been trained using over 1 billion human behavioural data points. Validation is built into the training process: 80% of the data is used to train the model and the remaining 20% is used to validate accuracy.
Your benefits with ACE Static Ad
Implement quality control at scale
Many ads and contents go out untested, due to timing and budget constraints. With ACE Static Ad you can evaluate the effectiveness of all of your assets without slowing down the process. Available 24/7 and delivering results within minutes, it facilitates fast, iterative optimisation throughout the creative development process.
Get actionable insights on what and how to optimise
ACE Scores can be used as a stage gate metric throughout the process. The overview shows the strength and improvement opportunities and the detailed analysis guides efficient optimisation.
Context matters. Make sure your ad stands out.
Today, consumers get bombarded with roughly 10,000 ads per day. Make sure your creative assets cut-through the noise to create the desired impact.
All assets in one place
Learn from and benchmark yourself against relevant competitors. Identify best practices in your category to inform future development. ACE Static Ad analyses all your static creative assets and the entire competitive landscape. All in one place.
Accelerate your development process
Evidence-based feedback shortens lengthy internal discussions. Results can be easily shared via ppt with internal and external stakeholders.
Ensure consistency & distinctiveness
Never forget the brand when developing a new asset. ACE Static Ad provides feedback on the consistency within brand and its distinctiveness among competitors.
Build sustainable organisational capabilities
Best practices and guidelines are incorporated into the tool to implement consistency at scale and facilitate upskilling: users automatically learn the rules by using the tool.
Tailored to your brand and category
Every category has different rules – whether it’s detergent, food or cosmetics. We allow for category-specific benchmarks and norms to provide accurate feedback on key effectiveness drivers.
Efficient onboarding process
A tool holds no value if it remains unused. We have a robust & efficient onboarding process in place including training, playbooks, documentation and customer success services to enable users to leverage the full potential of the tool.
Unlimited users. Unlimited usage.
We want to help you to leverage AI technology and insight from neuroscience at scale in your organisation, so no money is spent on weak assets. That is why we follow a flat user/flat usage approach to encourage iteration and implementation at scale.
How our clients use ACE Static Ad today
1
Iterative optimisation
Enable quick iterations to optimise as you go.
2
Quality control at scale
Implement effectiveness for the stand-alone and on-shelf context as the reference point from the start. Make sure the options you put into consumer research are optimised to avoid wasted money and time.
3
Monitor & learn
Gain insights at scale and help your teams to constantly improve the effectiveness of all your static creative assets.
Start making your static assets more effective - online and offline.
Book your free 30-min. demo now