PLATFORM

The digital consumer brain

Brainsuite maximizes ad impact and streamlines marketing. This transformative brand management tool enhances efficiency, simulates consumer perception, and predicts asset performance for measurable results and increased profitability.

Informed by Neuroscience. Powered by AI.

Grounded in robust neuroscience insights and advanced AI models trained and validated on over 1 billion data points, Brainsuite analyzes consumer behavior and delivers more than 300 precise metrics. Predictive AI helps forecast how ads will be perceived by consumers, ensuring maximum impact across all formats and channels—from packaging design to POS materials, TV, digital, and social ads.

Boost Sales and Profitability with Predictive AI.

The effectiveness of assets is central to driving brand growth and profitability. Brainsuite enables you to analyze creative assets at any stage, make budget-conscious decisions, and speed up the creative decision-making process.

Prove & improve the Key Effectiveness drivers of any asset type 

Brainsuite provides a foundation for in-depth analysis and optimization across six neuroscience-backed effectiveness drivers: attention, branding, processing ease, strategic fit, emotional engagement, and persuasion.

Trained with human data

All AI models are trained using human data. Together, the AI models have been trained using more than 1 billion human data points. Validation is built into the training process: 80% of the data is used to train the model, and the remaining 20% is used to validate accuracy. 

1+ Bn

Human Behavioural Data Points

Asset & channel-specific configuration & norms

Brainsuite offers channel-specific AI applications, ensuring that every ad is tailored to its specific channel. Whether for shelf packaging or social media videos, our customized solutions enable effective audience engagement.

brainsuite memory – all your assets in one place

Like the human brain, brainsuite has a memory that lets you store and analyse all of your assets and those of your competitors. This creates further opportunities, such as benchmarking, competitor intelligence and the systematic management of asset effectiveness. At scale, across brands, regions and time.

API integration – build effectiveness into your process

Include the results into your Marketing Mix Model (MMM) or use it as a stage-gate in your Digital Asset Management system (DAM), to make sure you only spend money on effective assets. Brainsuite seamlessly integrates with generative AI tools to ensure ad effectiveness as an integral part of your marketing processes.

Reduce complexity

brainsuite gives you the ability to evaluate any type of asset. Instead of managing and implementing many different vendors and tools, you provide your teams with all the tools they need in one place.

Easy to tailor to your needs

The brainsuite platform is highly flexible, so you can easily tailor it to fit your brand strategy, internal framework and processes. Benchmarks & norms can be efficiently adapted to your category.

Easy to use & easy to share

brainsuite is easy to use and helps you realize your full marketing potential. Upload your assets, and you’ll get a PPT report ready in minutes and built to be shared with stakeholders .

Data Security and GDPR Compliance

All data is securely encrypted during transfer and storage. Our platform operates on Amazon Web Services (AWS) in the EU-Central data center in Frankfurt, adhering to stringent GDPR compliance standards.

FAQs

  • Brainsuite uses your data exclusively for analysis, never for AI training. Your data remains secure and confidential, used only for the specific applications you've authorized. This ensures your competitive insights and creative assets stay protected.

  • Brainsuite's AI models are trained on extensive research databases containing real human behavioral data, including eye-tracking studies, memory tests, and brand association measurements. This scientific foundation enables brand managers and marketers to make decisions based on proven consumer response patterns, not just algorithmic predictions. Our benchmark database of over 50M data points helps you validate creative effectiveness against industry standards.

  • Our three-tier validation process ensures reliable insights:

    • Direct AI validation using 80/20 split of behavioral data

    • Marketing effectiveness metrics validated through scientific research

    • Real-world performance correlation with sales and engagement metrics

    This rigorous approach empowers marketers to confidently defend creative decisions and prove ROI to leadership.

  • Brainsuite combines advanced algorithms with behavioral data to provide more precise predictions than conventional methods. Our platform continuously improves through empirical validation, ensuring you get actionable insights that meet modern marketing demands and help prove ROI.

  • Brainsuite's proprietary testing environment simulates platform-specific contexts like TikTok, enabling you to assess ad effectiveness pre-launch. This helps eliminate guesswork and optimize creative assets before spending your media budget.

  • Brainsuite analyzes website screenshots to evaluate key performance indicators like attention and user engagement. Our flexible platform adapts to different content types - from product pages to advertising materials - with customized benchmarks for each. Key metrics include:

    • Attention heatmaps

    • Areas of interest

    • Visual hierarchy

  • Brainsuite's analysis works across cultures and demographics because it's based on universal cognitive processes. This enables marketers to confidently deploy assets globally while maintaining consistent brand impact across different audiences.

  • Our models are regularly optimized with fresh market data to reflect the latest consumer and marketing trends, while maintaining strict data privacy. This ensures brand managers always have access to current effectiveness benchmarks without compromising individual user data.

Get started today!

brainsuite Discovery License – your headstart to exploring AI-powered effectiveness