brainsuite - the digital consumer brain
PLATFORM
brainsuite makes it possible to simulate every relevant process in the consumer brain that determines the effectiveness of your creative assets. Based on this digital brain, we offer digital assistants to accelerate the marketing process and maximise effectiveness at scale.
By combining deep learning, machine learning and smart algorithms, we have translated the key brain processes into so-called “metrics” to simulate how the brain will process your creative assets. Each of the 300+ metrics is dedicated to simulate a specific brain process. And together they make up the brainsuite platform.
Informed by Neuroscience. Powered by AI.
Prove & improve the key effectiveness drivers of any asset type
brainsuite mirrors how humans process and perceive visuals, texts and sound across 6 effectiveness dimensions. Find out if your creative has what it takes to make a lasting impression and trigger purchase intent.
Trained with human data
All AI models are trained using human data. Together, the AI models have been trained using more than 1 billion human data points. Validation is built into the training process: 80% of the data is used to train the model, and the remaining 20% is used to validate accuracy.
1+ Bn
Human Behavioural Data Points
Asset & channel-specific configuration & norms
No matter what asset it encounters, the brain always remains the same. Still, there is no “one size fits all”. Packaging on the shelf is different from in a social media video. Each tool is specifically set-up to match the asset type to channel-specific effectiveness drivers.
-
![]()
ACE Shopper
Grab attention and increase instore purchase intent
-
![]()
ACE Pack
Win the shelf and outperform your competitors
-
![]()
ACE TVC
Maximise your campaign success
-
![]()
ACE Social Media Video
Engage and persuade your viewers
-
![]()
ACE Static Ad
Ensure effective messaging online and offline
-
![]()
ACE Attention
Predict consumer attention
brainsuite memory – all your assets in one place
Like the human brain, brainsuite has a memory that lets you store and analyse all of your assets and those of your competitors. This creates further opportunities, such as benchmarking, competitor intelligence and the systematic management of asset effectiveness. At scale, across brands, regions and time.
API integration – build effectiveness into your process
Include the results into your Marketing Mix Model (MMM) or use it as a stage-gate in your Digital Asset Management system (DAM), to make sure you only spend money on effective assets. Or establish a loop with generative AI tools to ensure the generated assets are also effective. All our tools can be integrated via API into your systems to build asset effectiveness assurance into your marketing process.
Reduce complexity
brainsuite gives you the ability to evaluate any type of asset. Instead of managing and implementing many different vendors and tools, you provide your teams with all the tools they need in one place.
Easy to tailor to your needs
The brainsuite platform is highly flexible, so you can easily tailor it to fit your brand strategy, internal framework and processes. Benchmarks & norms can be efficiently adapted to your category.
Easy to use & easy to share
brainsuite is easy to use and helps you realize your full marketing potential. Upload your assets, and you’ll get a PPT report ready in minutes and built to be shared with stakeholders .