ACE SHOPPER
Win at the POS with your shopper marketing
Prove & improve the impact of your in-store and digital marketplace communications. Maximise the effectiveness of your shopper assets, both stand-alone and in the context of the store. Make sure your assets are designed to win out over competitors, online and offline.
Brands around the world are leveraging our AI right now
Unser Team
Leveraging the virtual consumer
Learn how HENKEL uses AI to deliver the perfect shopper experience by testing 100% of their eCommerce assets on brainsuite.
Gain insights into the key effectiveness drivers
We leverage insight from neuroscience on how the brain processes images and text and what the success drivers are, so that you can win at the point of sale. Our tool provides a set of dedicated AI merics that predict how your shopper marketing delivers on the key effectiveness drivers. Stand-alone and instore - physical and digital. Fast, cost-effective and at scale.
Point of Sale
Key Visuals
Shelf Talkers
Displays
Header boards
Shippers
…
eCommerce
Secondary images
Branded Content
A+ Content
Hero images
Promotions
…
Trained and validated with human data.
We leverage machine learning and deep learning AI models to predict how consumers will process your creative shopper assets. Together, the AI models have been trained using more than 1 billion human behavioural data points. Validation is built into the training process: 80% of the data is used to train the model, and the remaining 20% is used to validate accuracy.
Your benefits with ACE Shopper
Implement quality control at scale in shopper marketing.
Most shopper assets go out untested. ACE (e)Shopper can pre-test the effectiveness of all shopper assets without slowing down processes. Available 24/7 and delivering results in minutes for fast, iterative optimisation throughout the process.
Get actionable insights on what and how to optimise.
ACE Scores can be used as a stage gate metric throughout the process. The overview shows the strength and improvement opportunities, and the detailed analysis guides efficient optimisation.
Context matters. Evaluate the asset in context.
The shopper asset needs to win out over competition in context – whether online or offline. Ensure that the context is an integral part of the development process.
All assets in one place
Learn from and benchmark yourself against relevant competitors. Identify best practices in your category to inform future development. ACE Shopper allows to analyse not only all your packaging, but also the whole competitive landscape. All in one place.
Control and manage effectiveness at scale
Store and analyse all your shopper assets across all retailers, brands and initiatives in one place. Enable your team to monitor, learn and inform future campaigns. Systematically manage effectiveness from an aggregated, ‘across all assets’ level, to campaign level, down to the single asset.
Accelerate your development process
The evidence-based feedback shortens lengthy internal discussions. Results can be easily shared via ppt with internal and external stakeholders.
Ensure consistency & distinctiveness
Never forget the brand when developing new assets. ACE Shopper provides feedback on the consistency within brand and distinctiveness in comparison to competition.
Build sustainable organisational capability
Best practices and guidelines are incorporated into the tool to implement consistency at scale and ensure upskilling: users automatically learn the rules by using the tool.
Tailored to your brand and category
Every category has different rules – whether it’s detergent, food or cosmetics. We allow for category-specific benchmarks and norms to provide accurate feedback on key effectiveness drivers.
Efficient onboarding process
A tool holds no value if it remains unused. We have a robust & efficient onboarding process in place including training, playbooks, documentation and customer success services to enable users to leverage the full potential of the tool.
Unlimited users. Unlimited usage.
We want to help you to leverage AI technology and insight from neuroscience at scale in your organisation, so no money is spent on weak assets. That is why we follow a flat user/flat usage approach to encourage iteration and implementation at scale.
How our clients use ACE Shopper today
1
Iterative optimisation
Enable quick iterations to optimise as you go.
2
Quality control at scale
Implement effectiveness for the stand-alone and on-shelf context as the reference point from the start. Make sure the options you put into consumer research are optimised to avoid wasted money and time.
3
Empower trade marketing
Identify the ideal set-up and the best positioning for your brand and product promotions. Get the buy-in from retail by showing results in retailer-specific environments.
Start making your shopper assets more effective – online and offline.
Book your free 30-min. demo now