Did you know that your brain makes purchase decisions before you're even consciously aware of them? For category managers, understanding these split-second neural processes is becoming a crucial competitive advantage. While ensuring product availability remains important, the real magic happens when we tap into how the brain processes visual information at the shelf. 

Let's face it – category management in the fast-moving consumer goods (FMCG) sector has always been about the art and science of maximizing sales through effective product placement.

But here's the challenge: in today’s crowded retail environment, even the most experienced category managers face an overwhelming array of challenges.

The rise of Generative AI (GenAI) has transformed the way marketers think about content creation. Its ability to generate content at scale, whether it’s copy, images, or even videos, has captured the industry’s attention. But while GenAI offers exciting possibilities, it’s important not to overlook Predictive AI, which plays a crucial role in guiding strategic decisions and ensuring content effectiveness. 

In a world where brands compete fiercely for every moment of consumer attention, many companies opt for modernized logos to stay relevant. However, the pursuit of the perfect, minimalist design comes with a catch: constant tweaking of a logo risks blending into a sea of indistinguishable marks. What was once the emblem of a brand may lose its distinctiveness and recognition if it follows design trends too closely. Instead of creating a clear and memorable identity, logos often merge into an unremarkable crowd.

The market is flooded with new AI providers—but how do you separate the wheat from the chaff? With this checklist, you’ll have the most important criteria at hand to make the right decision and invest in a solution that’s truly the best fit for your needs.

Unlock the power of combining Generative AI and Evaluative AI for effective marketing. Experts Dr. Christian Scheier and Dr. Dirk Held explore the importance of both AI types in enhancing creativity, precision, and brand consistency. Learn how to integrate these technologies for optimal marketing decisions and sustainable business success.

Dive into the future of marketing with our latest blog post! Discover the top 5 key trends in AI for marketers in 2024, as we explore how artificial intelligence is reshaping the marketing landscape. From democratizing content creation to enhancing consumer trust and leveraging predictive analytics, this insightful article offers valuable insights to help marketers stay ahead of the curve in an increasingly AI-driven world.

In the competitive world of marketing, standing out and efficiently activating your brand is a necessity. Distinctive brand assets are the secret sauce to achieving this, offering a unique identifier that sets a brand apart from its competitors. Their importance cannot be overstated, as they play a critical role in ensuring a brand remains mentally available in a crowded marketplace.