Markus Rottmaier Joins aimpower as Chief Sales Officer
MarTech company aimpower has announced the appointment of Markus Rottmaier as its new Chief Sales Officer. Rottmaier will be responsible for advancing global sales strategies to enhance the market presence of the company and its AI-driven SaaS platform, Brainsuite.
Frankfurt am Main, August 20, 2024 – MarTech scale-up aimpower is expanding its leadership team with the addition of Markus Rottmaier, who will immediately take on the role of Chief Sales Officer.
In his new position, Rottmaier will lead and develop global sales strategies to drive the company's growth and market penetration. He brings over 20 years of experience in senior sales roles at companies such as Awin, Productsup, CHILI publish, and Microsoft.
“Markus Rottmaier’s extensive experience in B2B SaaS sales within the marketing sector makes him a valuable addition to our team as we strengthen our market position,” said Peter Krause, co-founder and CEO of aimpower. “His expertise will be instrumental as we continue to expand our international customer base. Currently, we support over 500 brands worldwide in optimizing their brand management. Building on this foundation, we see further potential to help companies effectively position their brands using our ever-evolving AI-powered apps. Markus will be key in communicating the innovations of our Brainsuite platform to the market.”
“I am thrilled to take on this new challenge at aimpower and to fully leverage the potential of Brainsuite in the global market,” said Markus Rottmaier. “Brainsuite offers unique capabilities in predicting the effectiveness of advertising campaigns, brand, and product presentations using artificial intelligence and neuroscience. I look forward to making this technology accessible to companies worldwide, helping them enhance brand value, boost sales, and improve operational efficiency.”
This strategic expansion of the management team highlights aimpower’s commitment to continuously improving its services and increasing value for customers and partners. Markus Rottmaier's role as Chief Sales Officer will enable aimpower to navigate and shape the challenges of a dynamic market environment.
About aimpower
With the help of Brainsuite, the AI-based SaaS platform of the marketing tech company aimpower, advertisers can significantly increase their marketing ROI – through greater effectiveness of each individual advertisement, more consistent brand management, and more agile processes. brainsuite automatically analyses marketing activities in a matter of minutes based on proprietary artificial intelligence trained with billions of human behaviour data points. The SaaS platform evaluates the effectiveness of all types of advertisements, from videos, print, and digital ads to packaging design, shelves, social media, or e-commerce content, based on consumer perception and neuroscientific insights, providing concrete optimisation approaches.
aimpower was founded in 2020 by neuroscientist Dr Christian Scheier, advertising psychologist Dr Dirk Held, and digital transformation expert Peter Krause in Hamburg. The platform is now used by more than 400 brands in 35 countries and is available in 25 languages. Clients include, among others, PepsiCo, Henkel, AnheuserBusch InBev, eBay, the Sparkassen Finanzgruppe, and dm.
aimpower is a member of the German AI Association.
Press Contact
Juliane Thiel
schoesslers GmbH for aimpower GmbH
+49 160 969 174 72
aimpower@schoesslers.com
