TEEKANNE Strengthens Brand Presence in Retail with AI Apps from aimpower
Frankfurt am Main, September 12, 2024 – TEEKANNE, a globally operating tea company, has been using aimpower's AI-powered platform Brainsuite since March 1, 2024, to optimize its point-of-sale (POS) materials. The goal is to strengthen TEEKANNE’s brand presence in the retail sector and better target consumers.
TEEKANNE relies on aimpower’s Brainsuite platform to improve the design of its in-store secondary placements. With Brainsuite, TEEKANNE can efficiently test various design variants and determine how well the key drivers of effectiveness that influence purchase intent are incorporated into their designs. The apps analyze effectiveness factors such as attention, simplicity, and emotional appeal of the designs to maximize their impact on consumers. Particularly in the area of secondary placements, which are often highly competitive, effective design is crucial in attracting consumers' attention and motivating them to make a purchase.
“The design of retail displays poses particular challenges for companies like TEEKANNE,” says Julia Saswito, CMO of aimpower. “It’s not just about creating visually appealing designs but also about maximizing their effectiveness in the real retail environment. Before partnering with aimpower, it was often difficult to predict the success of new designs. With Brainsuite, TEEKANNE can now accurately forecast which designs will have the greatest impact and make necessary adjustments.”
One specific example of using Brainsuite is the development of new winter displays at TEEKANNE. The Shopper AI app helps select the best design variants, ensuring that the final design aligns with the key drivers of advertising effectiveness, thus achieving the desired marketing goals.
“The Brainsuite apps allow us to take our point-of-sale (POS) communication to the next level. We look forward to expanding our collaboration with aimpower and developing innovative solutions together that will help us strengthen our market position,” says Christian Exner Arizaga, Head of Marketing at TEEKANNE. “The ability to test different layouts and messages during the development phase—from pre-testing to iterative adjustments to final review—gives us the flexibility to respond quickly and precisely to market demands.”
About aimpower
With the help of Brainsuite, the AI-based SaaS platform of the marketing tech company aimpower, advertisers can significantly increase their marketing ROI – through greater effectiveness of each individual advertisement, more consistent brand management, and more agile processes. brainsuite automatically analyses marketing activities in a matter of minutes based on proprietary artificial intelligence trained with billions of human behaviour data points. The SaaS platform evaluates the effectiveness of all types of advertisements, from videos, print, and digital ads to packaging design, shelves, social media, or e-commerce content, based on consumer perception and neuroscientific insights, providing concrete optimisation approaches.
aimpower was founded in 2020 by neuroscientist Dr Christian Scheier, advertising psychologist Dr Dirk Held, and digital transformation expert Peter Krause in Hamburg. The platform is now used by more than 400 brands in 35 countries and is available in 25 languages. Clients include, among others, PepsiCo, Henkel, AnheuserBusch InBev, eBay, the Sparkassen Finanzgruppe, and dm.
aimpower is a member of the German AI Association.
About TEEKANNE
TEEKANNE GmbH & Co. KG, based in Düsseldorf, has been synonymous with top-quality tea enjoyment and innovation for over 140 years. Since the founding of the parent company R. Seelig & Hille in 1882 in Dresden, TEEKANNE has played a decisive role in the development of the German and international tea markets. Inventions such as the tea bag packaging machine and the globally widespread double-chamber tea bag are milestones in the company’s rich history. Today, TEEKANNE is the market leader in the tea sector (source: Circana Liquid Data, Unify Plus, MAT KW31 2024) and continues to drive the market with new flavors and tea blends. The TEEKANNE Group is internationally represented in seven countries with production sites or subsidiaries and has a strong network of distribution partners in many other countries. Worldwide, TEEKANNE employs 1,300 people. Since 1882, TEEKANNE has offered everything from black tea, green tea, and white tea to herbal and fruit teas, as well as rooibos tea. From plant to finished product, everything is handled in-house by TEEKANNE, with expert attention to every step, ensuring the highest quality and enjoyment for tea lovers.
Press Contact
Juliane Thiel
schoesslers GmbH für aimpower GmbH
+49 160 969 174 72
aimpower@schoesslers.com
