How to use AI in brand management

NEWS
Written By aimpower

Keeping brand communication consistent is one of the biggest challenges even for long-time marketeers. Julia Saswito as an expert in the application of AI in brand research, explains in her article how brand management can be made more efficient with the support of AI.

“Accurate insights become a crucial competitive advantage. Augmented intelligence solutions deliver these insights to marketeers in record time. In other words: AI offers brand research at high speed.”

Read the full article →

 

Latest News

News and events
TEEKANNE Strengthens Brand Presence in Retail with AI Apps from aimpower 
NEWS
TEEKANNE Strengthens Brand Presence in Retail with AI Apps from aimpower 
NEWS

TEEKANNE, a globally operating tea company, has been using aimpower's AI-powered platform Brainsuite since March 1, 2024, to optimize its point-of-sale (POS) materials. The goal is to strengthen TEEKANNE’s brand presence in the retail sector and better target consumers. 

Read More →
NEWS
Markus Rottmaier Joins aimpower as Chief Sales Officer
NEWS
Markus Rottmaier Joins aimpower as Chief Sales Officer
NEWS

MarTech company aimpower has announced the appointment of Markus Rottmaier as its new Chief Sales Officer. Rottmaier will be responsible for advancing global sales strategies to enhance the market presence of the company and its AI-driven SaaS platform, Brainsuite.

Read More →
NEWS
AI platform brainsuite now analyses shelf environments
NEWS
AI platform brainsuite now analyses shelf environments
NEWS

The AI-powered platform brainsuite by the MarTech startup aimpower now enables testing of product placements in shelf environments. aimpower's unique technology demonstrates over 95 percent accuracy in assessing attention impact.

Read More →
NEWS
aimpower https://www.aimpower.ai
Previous

Interview with “Hubble - brand future consulting”