HORIZONT: How Henkel benefits from aimpower’s brainsuite

It is no longer a secret that Henkel teams have been successfully using the brainsuite platform from aimpower since 2021! Last year, Henkel and aimpower even won the GOR (General Online Research) Best Practice Award.

Now an article has been published in the current issue of HORIZONT that accompanies the joint journey of Henkel and aimpower.

From Henkel's original motivation to look for an innovative tool for its marketing teams, through the beginnings of aimpower and our product, to the successful global roll-out of the platform in 35 countries, with a total of over 800 users.

How the AI-based tool supports the teams in creating all kinds of advertising material and how this contributes to Henkel's marketing success on a daily basis:

- Valuable time and resources are saved through efficient evaluation.

- A higher level of customer orientation is achieved

- There is a learning curve within the teams

- The focus on brand identity is strengthened

You can read the full (german) article here.