Media Agency Carat to Use AI Solutions from MarTech Start-up aimpower to Optimize Creative Workflows
The communications and media agency Carat Germany, part of the dentsu network, will start using the Software-as-a-Service platform Brainsuite from aimpower. Carat will test the effectiveness of both social media videos and digital and analog advertisements.
Hamburg, April 16, 2024 – The Marketing-Tech start-up aimpower will soon support the media agency Carat across Germany with its AI-based Software-as-a-Service (SaaS) platform Brainsuite. In assignments across FMCG, consumer goods, retail, and services sectors, Carat will use the Brainsuite platform. Initially, Carat will analyze social media videos and static advertisements using the modular Brainsuite platform, with solutions for TV and packaging to be adopted later.
aimpower’s AI solutions are designed to assess the effectiveness of marketing measures within each category. Using a variety of specific AI modules, Brainsuite precisely predicts how effectiveness drivers will perform in videos and ads. The AI modules of Brainsuite are based on neuroscience findings related to the human brain’s processing of videos and static ads, including text and voice-overs. For advertisers, working with aimpower’s AI solutions provides a data-driven and objective means of securing the quality standards of their advertising campaigns. The performance of campaigns managed by Carat will be effectively enhanced using Brainsuite’s AI solutions, leading to a higher return on investment for clients.
“We are very much looking forward to working with Carat,” says Julia Saswito, Chief Marketing Officer of aimpower. “Carat has always been a first mover, and it makes sense that they would be among the first agencies to comprehensively test and implement AI solutions in their daily work. Recommendations and feedback from third parties who have already used our solutions convinced Carat to dive into the process and optimize their creative workflows with our AI.”
“The entire advertising industry is currently validating how artificial intelligence can enrich their work,” says Ron Warncke, Managing Partner at Carat. “After testing various tools, we at Carat are very excited to support our project teams and clients with the AI solutions from aimpower going forward. Campaigns are only successful when media and creativity work together perfectly. Using Brainsuite is a key element in our integrated approach. Our clients benefit doubly from using Brainsuite: the detailed AI analyses combined with the increased creative time for our teams lead to the best possible campaign results.”
About aimpower
With the help of Brainsuite, the AI-based SaaS platform of the marketing tech company aimpower, advertisers can significantly increase their marketing ROI – through greater effectiveness of each individual advertisement, more consistent brand management, and more agile processes. brainsuite automatically analyses marketing activities in a matter of minutes based on proprietary artificial intelligence trained with billions of human behaviour data points. The SaaS platform evaluates the effectiveness of all types of advertisements, from videos, print, and digital ads to packaging design, shelves, social media, or e-commerce content, based on consumer perception and neuroscientific insights, providing concrete optimisation approaches.
aimpower was founded in 2020 by neuroscientist Dr Christian Scheier, advertising psychologist Dr Dirk Held, and digital transformation expert Peter Krause in Hamburg. The platform is now used by more than 400 brands in 35 countries and is available in 25 languages. Clients include, among others, PepsiCo, Henkel, AnheuserBusch InBev, eBay, the Sparkassen Finanzgruppe, and dm.
aimpower is a member of the German AI Association.
About Carat
Carat has been recognized as the world’s number one media agency several times. As part of dentsu, Carat has the privilege of working with some of the world’s most well-known and innovative brands and operates with over 10,000 experts in more than 135 countries, across over 190 offices. Carat specializes in connecting consumers and brands through powerful and impactful media experiences and creating key value for clients through innovative communication. In Germany, Carat is also highly recognized, named the most successful agency in 2022 for new business development and consistently ranked among the leading agencies in the Quality Ranking. Carat operates offices in Düsseldorf, Hamburg, and Frankfurt.
www.carat.com/de
Press Contact
Juliane Thiel
schoesslers GmbH für aimpower GmbH
+49 160 969 174 72
aimpower@schoesslers.com
