Marketing tech start-up aimpower receives 6.5 million euros in funding from Nordwind Growth.
With a capital increase of 6.5 million euros, the Hamburg-based company aimpower aims to grow globally. With its investment, Munich-based tech growth fund Nordwind Growth is supporting the global expansion of the German marketing tech start-up. aimpower's software-as-a-service (SaaS) platform brainsuite offers AI solutions based on neuroscientific insights that predict the effectiveness of advertising materials. Advertisers can thus optimize their marketing campaigns automatically, quickly, and cost-effectively. brainsuite is one of the leading tools for AI-based measurement and evaluation of marketing campaigns worldwide and is already being used in 25 countries.
Hamburg / Munich, March 13th, 2023 – The Hamburg-based marketing tech company aimpower has secured 6.5 million euros in growth capital in a financing round. The start-up intends to use the investment from Munich-based Nordwind Growth to expand its technology and market leadership in brand management, creative effectiveness, and performance analytics using its AI platform brainsuite.
"In addition to strengthening our teams in all areas from Customer Success to Technology and continuously expanding our platform in a customer-centric way, we look forward to increasingly incorporating additional generative AI capabilities in the future," said Peter Krause, Co-Founder and CEO of aimpower. "The need to verify advertising effectiveness early, quickly and cost-effectively, and to spend media budgets only on high-performing actions, unites marketers worldwide, small and large."
The pressure on marketing departments is growing. Advertising materials have to be produced ever faster for a growing number of customer touchpoints. With lower budgets and less time, it is becoming increasingly complicated to reach smaller and smaller target groups on more and more communication channels. aimpower uses its technology to optimize the advertising effectiveness of even the smallest advertising materials - almost in real time. "Our mission is to enable all marketers to check scientifically at any time whether their campaigns meet the effectiveness criteria in a wide range of channels and will work well," says Krause. "That means faster insights for everyone, better advertising, less wasted budget and happier marketers! With Nordwind Growth, we not only have an experienced growth accelerator on board, but also a visionary partner who has understood exactly what potential AI offers in marketing and brand management."
For Munich-based tech growth fund Nordwind Growth, this is already the third transaction in the marketing technology and e-commerce sector: "We are very pleased to be able to accompany and support the aimpower team as the company continues to grow," says Christian Plangger, Managing Partner of Nordwind Growth. "One of the main reasons for the positive investment decision was the highly experienced team, which covers a real need in the market with its sophisticated product. aimpower has a unique technology with a great competitive edge due to the interdisciplinary knowledge from the fields of neuroscience, advertising psychology as well as artificial intelligence. By using the technology, various Fortune 500 aimpower customers have already been able to significantly increase the efficiency of their advertising materials and marketing activities."
Nordwind Growth already has extensive experience with investments in marketing technology and e-commerce-enabling software. The investor's investment portfolio includes companies such as Productsup, Pimcore and trbo. "aimpower fits 100 percent into our investment strategy," said Plangger. "Due to the high customer value, we are sure that aimpower will revolutionize global marketing processes in the future."
Here's how the AI platform works: brainsuite automatically analyzes marketing measures in minutes based on proprietary artificial intelligence trained with billions of datapoints of human behavioral data. The SaaS platform evaluates the effectiveness of advertising of all types, from videos, print and digital ads to packaging design, social media or e-commerce content based on consumer perception. This enables brainsuite to make recommendations for optimization, increase the efficiency of marketing processes and thus support brand management. The market segment for AI-based marketing technology is expected to grow by 30 percent to USD 63 billion by 2027.
About aimpower
aimpower supports every advertising company in automatically making its marketing and brand management more evidence-based, effective, and creative. The intuitive and data-based software-as-a-service platform brainsuite delivers objective decision support in marketing processes based on the latest AI technology and insights from neuroscience. The marketing technology start-up aimpower was founded in 2020 by neuroscientist Dr. Christian Scheier, advertising psychologist Dr. Dirk Held and digital transformation expert Peter Krause. Based near Hamburg, the company develops and markets its SaaS platform in 25 countries worldwide. brainsuite is available in 20 languages.
press contact
j.saswito@aimpower.ai
Angela Koch
+49 151 51067532
angela.koch@schoesslers.com
About Nordwind Growth
Nordwind Growth is a German based growth fund and has many years of successful experience in scaling and expanding growth companies. Nordwind Growth's investors include well-known entrepreneurs as well as industrial families who are happy to share their experience and network with the portfolio companies.
press contact
NC Management GmbH
plangger@nordwindgrowth.com
aimpower Management Team from left:
Martin Fröhlich (Platform/CIO), Julia Saswito (Sales & Marketing/CMO), Founders: Dr. Christian Scheier (Data&AI/CAIO), Peter Krause (Managing Director/CEO), Dr. Dirk Held (Product Strategy/CSO)